“This Christmas, give the gift of…cards. Give a gift card.”
Ughh, I swear…Christmas is the harshest of times for advertisers, and by extension, advertising agencies. Everyone is competing with everyone else to create the perfect bit of advertising gold that squeezes out both tears and wallets, and the bottom-rung agencies like us get stuck advertising the worst stuff. I spent all day today trying to come up with a unique angle for gift cards. GIFT CARDS. I’m sorry, but if you get someone special to you a gift card, then you’re a bad person.
Meanwhile, Joe sitting next to me gets the glaziers. Experts in Melbourne who specialise in high-quality glass services, blah blah drone blah! There’s so much to say on the subject of glazing compared to gift cards, it makes me sick. I swear, Joe times his commute so he always gets to the office two minutes before me and swipes all the good clients. No, don’t leave any glaziers for me, Joe. I’ll write about gift cards and private investigator firms, all the while trying to follow a brief that instructs me to ‘inject a dose of festive cheer.’ Merry Christmas! Unless your spouse is cheating on you, in which case, not a merry Christmas at all.
Not that window repairs and glass balustrading is exactly festive, but still, it’s ostensibly a gift. A husband could have the stairs remodelled in time for Christmas day. They could have the lounge windows extensively remodelled. And then there’s the new year to consider, with everyone making changes and getting stuff done to the house.
I know gift cards are ostensibly gifts, but there’s not much to say about them, and I still maintain that they don’t make *good* presents. Not good like waking up on Christmas morning to find that Father Christmas has come in the night and remodelled your staircase into elegant glass balustrading. Now THAT would be a Christmas to remember.